What Are Search Engines Looking for? Here Are 3 Tips

This might sound like an odd question, since search engines are obviously tools used by the public to get where they want on the web. SEO experts will tell you that it’s not as straightforward as you might think. It’s normal to assume that search engines are looking for good, relevant sites to display on results pages. What isn’t quite so obvious is how they do this, what exactly... 

How Black Hat SEO Abuses Search Engines

Designing malware and exploits is only one end of the business for black hats. Getting that malicious content to users is another. A key way for attackers to do that is through search engine optimization (SEO), which boosts the search engine rankings of compromised or malicious Web pages. “Black hat SEO works by exploiting search indexing algorithms, and I think search engine providers work...