Mobile SEO, Will You Make The Leap?

With around 4.6 Billion phones currently in circulation in the world today, most with some sort of web browsing capability, there is untold potential, but is this an area  that we as search marketers have over looked or are we still afraid of the unknown? I could ream off stacks and stack of facts and figures about the growth of mobile search, where it is now and where it will be within the next...