An overlap between the two would allow SEO specialists to create better geographical targeting similar to pay per click (PPC) marketing.
Keyword selection is a crucial element to local and international SEO campaigns.
As written on ClickThroughNews, “In local search, the use of core geographic terms—and their position in a user’s query—directly affects search results. For example, the term “restaurants Maryville” will return different pages to the term “Maryville restaurants’.”